The Envelope Printery Inc
Brand Guidelines
The Envelope Printery Inc is a well established commercial envelope manufacturer and printer. Upon joining the team, the company recently had adopted a new logo but it was not properly integrated. I took it upon myself to build logo usage and brand guidelines for the company.
(logo not made by me- definitive brand guidelines created by me)
establishing brand identity
The next step following concrete brand guidelines is establishing the brand identity. From here, I recreated all of our corporate materials in house to reflect our new brand.
Some of these materials include but are not limited to various letterhead, stationary, business cards, business card holders (to look like catalog envelopes with security tint), notepads, flyers, brochures, and of course envelopes.
Children’s Literacy Network
The Children’s Literacy Network (CLN) is a nonprofit organization in Ann Arbor, MI that strives to create life-long readers. They provide an array of evidence based programming, book accessibility, and events that help them achieve their goal of getting kids read and enjoy doing it!
I was asked by the CLN to create a new informational brochure for people of the community interested in their organization. Upon completing the brochure, I took it upon myself to do a personal project- a hypothetical full rebrand of Children’s Literacy Network. This project was intended to provide clients a vision of what a rebrand can look like by completion from starting with one simple print material and building off of it.
What’s below: the trifold brochure for CLN (live material), a new logo (hypothetical), and a social media graphic (hypothetical)
Logos
Various logos made for local businesses such as Wyandotte Wedding Chapel, Running to Honor, Missy Moo Photos, Dallas Beauty Bar, Children’s Literacy Network (hypothetical), myself
Software used: Adobe Illustrator
